Robin Albin, Insurgents Brand Strategist & Sherpa – Medium

Robin Albin, Insurgents Brand Strategist & Sherpa

Finding Your Archetype.

“The best way to bring folks together is to give them a really good enemy,” declares the Wizard of Oz in Wicked in what has become the…

Jan 10

Finding Your Archetype.

Jan 10

Why We Murph on Memorial Day

If my husband is asking (yet again): “Are you nuts?” it must be time for the annual “Murph” executed by Cross Fitters around the world…

May 28, 2024

Why We Murph on Memorial Day

May 28, 2024

Don’t Save The Dress

I interrupt this article with an important PSA.

May 6, 2024

Don’t Save The Dress

May 6, 2024

16 Steps to Successful Consulting

A few years back, pre-Covid, I left my job after a 3-year stint in corporate America — my first in decades — without a second thought.

Apr 27, 2024

16 Steps to Successful Consulting

Apr 27, 2024

My name is Robin. And I suffer from Algorithmic Anxiety.

Last week, I finally faced my acute, self-diagnosed case of AA. Algorithmic Anxiety.

Apr 17, 2024

My name is Robin. And I suffer from Algorithmic Anxiety.

Apr 17, 2024

The crisis of cold feet.

Fair warning: this rant is based on recent events.

Apr 9, 2024

The crisis of cold feet.

Apr 9, 2024

Forget simple. Stupid.

Keep It Simple Stupid (KISS), they say.

Apr 2, 2024

Forget simple. Stupid.

Apr 2, 2024

Don’t get stuck.

I was underneath the barbell at my CrossFit class on my 4th of 4 sets of Pause Bench Presses.

Apr 29, 2023

Don’t get stuck.

Apr 29, 2023

There’s no such thing as B2B.

Recently the principal at a private equity firm asked me.

Mar 27, 2023

There’s no such thing as B2B.

Mar 27, 2023

Driving the concept over the cliff.

“Don’t drive the concept over the cliff.”

Feb 25, 2023

Driving the concept over the cliff.

Feb 25, 2023

Robin Albin, Insurgents Brand Strategist & Sherpa

Serial brand innovator & virtual Swiss Army Knife of creative. Over her career, Robin has helped invent or reinvent over 50 brands for startups & incumbents.

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