Robin Albin, Insurgents Brand Strategist & Sherpa – Medium

Robin Albin, Insurgents Brand Strategist & Sherpa

Robin Albin, Insurgents Brand Strategist & Sherpa

Why We Murph on Memorial Day

If my husband is asking (yet again): “Are you nuts?” it must be time for the annual “Murph” executed by Cross Fitters around the world…

May 28

Why We Murph on Memorial Day

May 28

Robin Albin, Insurgents Brand Strategist & Sherpa

Don’t Save The Dress

I interrupt this article with an important PSA.

May 6

Don’t Save The Dress

May 6

Robin Albin, Insurgents Brand Strategist & Sherpa

16 Steps to Successful Consulting

A few years back, pre-Covid, I left my job after a 3-year stint in corporate America — my first in decades — without a second thought.

Apr 27

16 Steps to Successful Consulting

Apr 27

Robin Albin, Insurgents Brand Strategist & Sherpa

My name is Robin. And I suffer from Algorithmic Anxiety.

Last week, I finally faced my acute, self-diagnosed case of AA. Algorithmic Anxiety.

Apr 17

My name is Robin. And I suffer from Algorithmic Anxiety.

Apr 17

Robin Albin, Insurgents Brand Strategist & Sherpa

The crisis of cold feet.

Fair warning: this rant is based on recent events.

Apr 9

The crisis of cold feet.

Apr 9

Robin Albin, Insurgents Brand Strategist & Sherpa

Forget simple. Stupid.

Keep It Simple Stupid (KISS), they say.

Apr 2

Forget simple. Stupid.

Apr 2

Robin Albin, Insurgents Brand Strategist & Sherpa

Don’t get stuck.

I was underneath the barbell at my CrossFit class on my 4th of 4 sets of Pause Bench Presses.

Apr 29, 2023

Don’t get stuck.

Apr 29, 2023

Robin Albin, Insurgents Brand Strategist & Sherpa

There’s no such thing as B2B.

Recently the principal at a private equity firm asked me.

Mar 27, 2023

There’s no such thing as B2B.

Mar 27, 2023

Robin Albin, Insurgents Brand Strategist & Sherpa

Driving the concept over the cliff.

“Don’t drive the concept over the cliff.”

Feb 25, 2023

Driving the concept over the cliff.

Feb 25, 2023

Robin Albin, Insurgents Brand Strategist & Sherpa

How To Master Navel Intelligence.

Confession here: I am a Lexiphile. Greek for “lover of words.”

Jan 28, 2023

How To Master Navel Intelligence.

Jan 28, 2023

Robin Albin, Insurgents Brand Strategist & Sherpa

Serial brand innovator & virtual Swiss Army Knife of creative. Over her career, Robin has helped invent or reinvent over 50 brands for startups & incumbents.

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