Recently the principal at a private equity firm asked me. “Do you work with a B2B (Business to Business) Brands or just B2C (Business to Consumer)?” A question we get from clients all the time. The answer is simple. They are one-and-the same. In our mind, there’s no such thing…

“Don’t drive the concept over the cliff.” That’s what my good friend, and ever-wise colleague, @Don Pettit would caution whenever we started pushing an idea too far. And in many instances, he was right. But today, given all the noise, all the clutter, all the choices out there competing for…

Confession here: I am a Lexiphile. Greek for “lover of words.” A word nerd. I believe words matter. I agonize over every word in a sentence. By changing one word — the tone and tenor will change dramatically. I’ve never been short on words. Ask any of my Creative Directors…

She was unemployed. And unable to afford a lawyer. They kept dangling job opportunities. Promising her that she would be “taken care of” if she did her part. And for a while she tried to be loyal, follow orders. Be a good doobie. Then in April, the dam burst. …

It took 26-year-old Michelangelo three years to sculpt his famous 17-foot tall David. One of the greatest masterpieces ever created. Two other artists had abandoned the colossal block of stone after noticing imperfections in the white marble’s grain. Proving the old cliché: one man’s trash is another man’s treasure. …

It’s hard to imagine anything more terrifying than a raging forest fire destroying everything in its path. Lives. Plants. Property. Gone. It’s the ultimate act of destruction. But with terrific compassion for my friends in California and Colorado, not all fires are devastating. “Prescribed or Controlled Fires”- as they are…

The recession is coming! The recession is coming! The Awfulizers, Debbie Downers and Rain-onners are everywhere. Wringing their hands about the wave of rising costs, soaring interest rates, surging inflation. Prolonged supply chain issues. My latest? An email from Eric Reis, founder and author of the best-selling “The Lean StartUp”. …

We were struggling with a high-profile project for a celebrity client. The dialogue reached a feverish pitch. “Don’t you think that’s a bit too trashy,” my partner shouted. “It’s junk food for the senses.” I retorted. The rumble grew louder and louder as we did what we always did. We…

At the risk of offending some — today I’d like to share one of my all-time favorite words. FUCK. The F-bomb. A word I find pretty hard to avoid in my every day speech. As those who know me will attest. Vulgar. Profane. Crude. Disgusting. It’s bleeped out on television…