Robin Albin, Insurgents Brand Strategist & Sherpa – Medium

Robin Albin, Insurgents Brand Strategist & Sherpa

Robin Albin, Insurgents Brand Strategist & Sherpa

Don’t Save The Dress

I interrupt this article with an important PSA.

3 min read4 hours ago

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Don’t Save The Dress

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Robin Albin, Insurgents Brand Strategist & Sherpa

16 Steps to Successful Consulting

A few years back, pre-Covid, I left my job after a 3-year stint in corporate America — my first in decades — without a second thought.

7 min readApr 27, 2024

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16 Steps to Successful Consulting

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Robin Albin, Insurgents Brand Strategist & Sherpa

My name is Robin. And I suffer from Algorithmic Anxiety.

Last week, I finally faced my acute, self-diagnosed case of AA. Algorithmic Anxiety.

3 min readApr 17, 2024

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My name is Robin. And I suffer from Algorithmic Anxiety.

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Robin Albin, Insurgents Brand Strategist & Sherpa

The crisis of cold feet.

Fair warning: this rant is based on recent events.

3 min readApr 9, 2024

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The crisis of cold feet.

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Robin Albin, Insurgents Brand Strategist & Sherpa

Forget simple. Stupid.

Keep It Simple Stupid (KISS), they say.

3 min readApr 2, 2024

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Forget simple. Stupid.

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Robin Albin, Insurgents Brand Strategist & Sherpa

Don’t get stuck.

I was underneath the barbell at my CrossFit class on my 4th of 4 sets of Pause Bench Presses.

3 min readApr 29, 2023

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Don’t get stuck.

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Robin Albin, Insurgents Brand Strategist & Sherpa

There’s no such thing as B2B.

Recently the principal at a private equity firm asked me.

3 min readMar 27, 2023

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There’s no such thing as B2B.

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Robin Albin, Insurgents Brand Strategist & Sherpa

Driving the concept over the cliff.

“Don’t drive the concept over the cliff.”

2 min readFeb 25, 2023

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Driving the concept over the cliff.

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Robin Albin, Insurgents Brand Strategist & Sherpa

How To Master Navel Intelligence.

Confession here: I am a Lexiphile. Greek for “lover of words.”

3 min readJan 28, 2023

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How To Master Navel Intelligence.

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Robin Albin, Insurgents Brand Strategist & Sherpa

Why every brand needs a mirror moment.

She was unemployed. And unable to afford a lawyer.

3 min readJan 17, 2023

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Robin Albin, Insurgents Brand Strategist & Sherpa

Serial brand innovator & virtual Swiss Army Knife of creative. Over her career, Robin has helped invent or reinvent over 50 brands for startups & incumbents.

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