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Robin Albin, Insurgents Brand Strategist & Sherpa

Robin Albin, Insurgents Brand Strategist & Sherpa

·

Jan 10, 2025

Finding Your Archetype.

“The best way to bring folks together is to give them a really good enemy,” declares the Wizard of Oz in Wicked in what has become the…

Finding Your Archetype.

Robin Albin, Insurgents Brand Strategist & Sherpa

·

May 28, 2024

Why We Murph on Memorial Day

If my husband is asking (yet again): “Are you nuts?” it must be time for the annual “Murph” executed by Cross Fitters around the world…

Why We Murph on Memorial Day

Robin Albin, Insurgents Brand Strategist & Sherpa

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May 6, 2024

Don’t Save The Dress

I interrupt this article with an important PSA.

Don’t Save The Dress

Robin Albin, Insurgents Brand Strategist & Sherpa

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Apr 27, 2024

16 Steps to Successful Consulting

A few years back, pre-Covid, I left my job after a 3-year stint in corporate America — my first in decades — without a second thought.

16 Steps to Successful Consulting

Robin Albin, Insurgents Brand Strategist & Sherpa

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Apr 17, 2024

My name is Robin. And I suffer from Algorithmic Anxiety.

Last week, I finally faced my acute, self-diagnosed case of AA. Algorithmic Anxiety.

My name is Robin. And I suffer from Algorithmic Anxiety.

Robin Albin, Insurgents Brand Strategist & Sherpa

·

Apr 9, 2024

The crisis of cold feet.

Fair warning: this rant is based on recent events.

The crisis of cold feet.

Robin Albin, Insurgents Brand Strategist & Sherpa

·

Apr 2, 2024

Forget simple. Stupid.

Keep It Simple Stupid (KISS), they say.

Forget simple. Stupid.

Robin Albin, Insurgents Brand Strategist & Sherpa

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Apr 29, 2023

Don’t get stuck.

I was underneath the barbell at my CrossFit class on my 4th of 4 sets of Pause Bench Presses.

Don’t get stuck.

Robin Albin, Insurgents Brand Strategist & Sherpa

·

Mar 27, 2023

There’s no such thing as B2B.

Recently the principal at a private equity firm asked me.

There’s no such thing as B2B.

Robin Albin, Insurgents Brand Strategist & Sherpa

·

Feb 25, 2023

Driving the concept over the cliff.

“Don’t drive the concept over the cliff.”

Driving the concept over the cliff.

Robin Albin, Insurgents Brand Strategist & Sherpa

Serial brand innovator & virtual Swiss Army Knife of creative. Over her career, Robin has helped invent or reinvent over 50 brands for startups & incumbents.

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